Business ID

Your Business Identity

Picking a suitable name to define the identity of your business requires considerable thought, planning and evaluation. A name is important as it represents the qualities you want your business to be identified with.

Be thorough in your development

Specific names suit narrow niches while descriptive names offer meaningful information about the location and scope of the business. Suggestive names convey the elements that define a business such as quality, convenience or novelty.

Choosing your business ID requires the following

Define your business structure (sole proprietor, partnership, corporation)
Decide whether your trade name will be the same as the business name
Find out if a similar name is already used by another competitor
Search state and federal trademark registers and domain name registrars to be sure that the name is not taken already.

Branding advice

Professional naming consultants or experts in the domain of funding ambitious initiatives may be hired to find suitable names that are free from any legal hassles and have been selected after a thorough trademarks search.