The Foundation

Factors that comprise the very foundation of your business

Name: A good business requires a name that defines the fundamental nature of your business, with its range of products and services.

Professional Messaging/Responding: Answer calls or make responses that reaffirm the attributes that triggers the competitive edge and distinct professionalism of your business.

Professional voice mail: In your absence, the way your voice mail responds to callers or customers speaks volumes about the customer-centric culture of your business. This way, a positive impression is created in the caller’s mind.

Summarize your business: The world’s best brands are driven by taglines that use very little words or description. Sum up what you write in just a single sentence so as to reach your customers effectively.

Having covered the aforementioned basic factors, refer to the specific components of a sound, comprehensive business plan that we recommend:

• Establish that you have a viable business proposal that will earn money on a sustainable basis due to the range of products or services that you plan to offer.

• Differentiation is a potentially important strategy to indicate the level of uniqueness of the products/services that you offer to gain a distinct edge over your competition.
• Tabulate the current and potential demand-growth analysis of the same.
• Elaborate the marketing plan you have in mind with a break even analysis.
• Provide supporting documents such as your proforma income projects, cash-flow and income statements and state how much you would need to cover your start-up costs.
• Base an exit strategy on revenue growth, the market’s overall receptivity to your ideas and explain precisely how your investors can recover their money.